From the onset our client knew it was not going to be a walk in the park seeing that our main rival had a huge backing from the top end of town, with a budget that outspent us 10 to 1. Suffice to say, strategy was our best (and only) friend in the battle, along with determination, terribly long hours and good-old-fashion mateship that saw us through the most sweeping victory in recent Queensland history. It has been an absolute honour working with such a committed and dedicated team. There are things that money can’t buy in a campaign and in this assignment with Campaign Edge, that adage stood proven and strong this time.

As an integrated campaign, the creative and art direction was pretty seamless and “tight”. By that I mean the maintenance and preservation of the message, tone and visual style was kept consistent all through the myriad of media formats and types (from handouts, to billboards, corflutes, portal banners etc . Not to mention, the various communicators throughout the state.

Always make room for some lightheartedness, after all, voters are people too. 🙂

Creative Direction, Strategy: Dee Madigan
Copy: Dee Madigan

Art Direction, Branding Design: Jef Tan

Film and Video: Ray Smith, Lawrence Yates

Digital Strategy and Design: Paul Judge, Pat McDermott
With thanks to: Elise Todd, Mario Quintana, Nick Frawley

Special thanks to: David Nelson, Jon Persley, Evan Moorhead