Stop The Violence, Just Let It Go

Campaign Branding

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This behaviour-change campaign is an initiative by the Queensland government to persuade revellers to take those valuable 10 deep breaths before raising their hand. A  measured approach with longer term benefits than draconian lock-out laws that don’t do as much and harms businesses.

JLIG_JT6

 

Agency: Campaign Edge
Creative Direction: Dee Madigan
Project Management: Stuart Gillies
Art Direction & Typography: Jef Tan