One of the first projects as Design Director of Tonic that I’m extremely proud of. Prouder yet of the crew put in place to see to full execution especially Harry Weber and Fionn Geaney. Perfectly alright to drink on this … Read more
Tag Archive: alcohol
Smirnoff Black by Diageo
Dubai Launch 2006
We hit another home run again with this and happy as ever to taste the product. Once again Herr Weber works his magic. The man can do no wrong. Launching the Smirnoff Black Label and establishing the new black in … Read more
Diageo: James Bond for Smirnoff
Co-Promotion with James Bond's Casino Royale
Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the … Read more
Emerald Hill Group: Stolichnaya Launch
An then there’s a time to get literal with the brief. When we were asked to get all Russian, we just had to convince the client to buy a pre-Cold War Soviet Union propaganda style and add our twist of … Read more