How does one translate the power of AI as a constantly moving force that powers your decision-making technology and especially one that is synonymous with the beauty and chaos that underlines the finance sector? How do we communicate with elegance … Read more
Tag Archive: branding
Unscrambl V2
A Timely Update for An Exciting Brand
View this post on Instagram New work for Unscrambl Inc. More info here: https://jefsix.com/new-work/unscrambl-v2/ #branding #design #typography #brandidentity #logo #logodesign #branddesign #graphicdesign A post shared by Jef Tan 💧💧💧 (@jeftan) on Oct 24, 2019 at 5:07pm PDT A … Read more
Versa Throwback
It has been 15 years since I designed this brand for an old client, Versa Creations who is also thriving today. I spoke to the proprietor Vivienne Quek who is still very proud of our work together. One of the … Read more
Logo design fundamentals…
…that should never change
Before Ivan Chermayeff and Tom Geismar’s heyday in the 1960s, logos were often literal representations of products. It’s funny how for some clients of today, this thinking still persists. For branding craftsmen like myself, their words are still relevant … Read more
