It’s the sort of practice that was (and is?) prevalent in Singapore where I was from originally and now appears to be rampant everywhere in the world. It essentially is a practice where designers (or similar in the creative … Read more
Tag Archive: business
The Creative Brief
Top Creative Folks Are Also Not Letting Go of This
Not too long ago I ranted about a “shit brief”. In it I attacked everyone who were disrespectful of a brief whether in its making or execution. But to the uninitiated, my rant might have been seen unfair or even a … Read more
