Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
Tag Archive: FMCG
Madame Flavour Advertisement
Green, Jasmine and Pear
The client decided to go with our suggestion to try a different route for her ads. This time we would try something more whimsical and let a hand drawn illustration do the storytelling. Beautiful piece by Troy, it left us … Read more
Espresso Italiano
Food Service Campaign
Integrated campaign work to launch a B2B food service support for customers of Lavazza in Australia. Consisting of online and direct marketing channels. Collborative effort consisting of Davide La Rosa and Susan Hardjono. Photography by Guy Lavoipierre. WordPress developed by Elite PSD Coding. … Read more
La Zuppa Soups
2011 to 2012 Campaign
La Zuppa is a soup with not one artificial additive so we thought it best that the ad says exactly that: soups so good it’s got nothing to hide. This features beautiful macro-photography that shows off every fibre of the … Read more
