Before Ivan Chermayeff and Tom Geismar’s heyday in the 1960s, logos were often literal representations of products. It’s funny how for some clients of today, this thinking still persists. For branding craftsmen like myself, their words are still relevant … Read more
Tag Archive: Graphic Design
Retrobox
Brand Identity Creation and Design
Chris Reynolds is nothing short of a legend in the visual effects and post-production industry here in Melbourne and I was quite honoured to have worked alongside him. I’m even more honoured to have helped him carve out his new … Read more
A Golden Las Vegas Wedding
Event and Invite Design
When Melissa first asked me to do this, I was thrilled not just because she is my cousin but because she and Eddie had conceptualised their wedding around a Las Vegas theme, held also in Vegas. We decided to add … Read more
Nike Personal Best
Newsletters You Actually Want
When newsletters look this exciting, who wouldn’t want a piece of the action? Nike launched this and circulated the newsletters via direct marketing and in-store pick-up. Produced in high finished print, the brief was to “make every issue different and … Read more
