It has been 15 years since I designed this brand for an old client, Versa Creations who is also thriving today. I spoke to the proprietor Vivienne Quek who is still very proud of our work together. One of the … Read more
Versa Throwback
Tag Archive: logo
Logo design fundamentals…
…that should never change
Before Ivan Chermayeff and Tom Geismar’s heyday in the 1960s, logos were often literal representations of products. It’s funny how for some clients of today, this thinking still persists. For branding craftsmen like myself, their words are still relevant … Read more
Work-At-It
Quick Revamp
Mad About Hair Salon
Identity Creation Design
Angela Koh loves the hair business. Styling, cutting, shaping, designing. So when she invited me to design an identity that suited her crazy Salon’s name and one that literally let the imagination take flight, I took it literally. Giving her … Read more
