Very honoured to be part of the team that has helped bring this new organisation to it’s brand birth and proud to have designed its logo and introduction material. It’s not every day that you become part of something this … Read more
This year’s event, my first and sadly, AGIdeas’ last, once again assembles the movers and shakers from the realm of design ideas and creativity while boldly tackling the biggest hurdle that challenges us all: The Absurd, or as this year’s … Read more
The case study that details the scope and execution of a largely social media campaign for Microsoft’s (then) primary online products: Hotmail, Messenger and Skydrive. In this campaign, I led the Singapore team of Tonic International to win a … Read more
