Anyone who has worked with young children on a photoshoot will tell you you’re in a very frightening place. Depending on how young the kids are, you’ve only got a narrow window of their attention and interest. Miss this and … Read more
Tag Archive: Nike
Nike Asia Spring 2001
Launch Party Press Invite
We decided to try a different route for this business of party invites when we came up with this: made from recycled CD single jewel boxes and the invite proper digitally printed in 100% transparent plastic. The design “separates” when … Read more
Nike Asia Spring 2001
In-store Catalogue
It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with … Read more
Nike Spring 2000
In-store Catalogue
The credit for this job should be swept up by Sharon who was second in command in the design process. We pushed this catalogue beyond the usual by enriching it with fancy perforations, stickers and other fun stuff that cool … Read more
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