Once Shaun came up with “Not Your Ordinary Club”, the rest came pretty easily. How does one resell a club that is more so an institution and whose earliest patrons were Queen Victoria herself? And one that survived World War … Read more
Invite The rest of the Singapore Polo Club re-launch campaign takes off after the press campaign with an extensive membership drive consisting invites, brochures etc. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene … Read more
Anyone who has worked with young children on a photoshoot will tell you you’re in a very frightening place. Depending on how young the kids are, you’ve only got a narrow window of their attention and interest. Miss this and … Read more
It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with … Read more
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