When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
Tag Archive: youth
Nike Asia Spring 2001
In-store Catalogue
It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with … Read more
