Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the legal pitfalls in promoting a brand like Smirnoff. With deft direct marketing prowess, branded casino chips and playing card invites to secret location gala in Dubai, MI6 would have been proud.

Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Design Director: Jef Tan, Art Director/Graphic Designer: Jef Tan/Manpreet Seera, Copywriter: Fionn Geaney/Vincent Raffray. Published: 2006