Tonic’s adopted charity then. Also one of my first assignments on the job as a new addition to Dubai’s admen workforce. This campaign ran during Ramadan where cinema-goers to Cinestar Cinemas are asked to drop a couple of dollars for MSF, one of the few humanitarian organisations that are authentically good at what they do.

Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Art Directors: Jef Tan/Peter Walker, Copywriter: Vincent Raffray, Typographers: Jef Tan/Peter Walker. Published: 2005