Possibly one of the best PR Press Kits I’ve ever had the chance to work on. With the help of then new arrival Manpreet Seera, we rolled this out for Tonic’s PR department. Complete with boarding passes and flight “safety” … Read more
Versa Creations
Identity Creation Design
This design was created deliberately to form an ambigram. The personality and definition of the word “Versa” demands that an attempt be made to make the logo readable even upside down. To this day I’m pretty proud of this piece … Read more
Hard Rock Cafe Singapore
Christmas 2004 Poster
One of the rare instances where a project needed a brief. Many thanks to Natalie Wee for buying an idea that came up quite easily. Gene Simmons meets Santa. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef … Read more
Singapore Polo Club
Identity Revamp and Membership Re-Launch
Invite The rest of the Singapore Polo Club re-launch campaign takes off after the press campaign with an extensive membership drive consisting invites, brochures etc. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene … Read more