I’ve been using Apple products for as long as I’ve been in the business and long before it was cool to be an Apple fanboy. So when it comes to brand loyalty, there’s nothing much more to add but this: that when a company publicly expresses it’s support for inclusion and diversity, one cannot help but support it. Apple has had it’s fair share of negative publicity (who hasn’t?) and there’s much more to work on especially when production is outsourced to places where labour laws are but non-existent. Still, I wouldn’t trade my Macs and iPhones for any other brand. Samsung? Sam-don’t. Rock on, Apple.