Chris Reynolds is nothing short of a legend in the visual effects and post-production industry here in Melbourne and I was quite honoured to have worked alongside him. I’m even more honoured to have helped him carve out his new … Read more
Tag Archive: branding
AVIRA
Brand Creation for Eastern & Oriental
It was an honour and privilege to have worked with Asia’s most prestigious property developer, Malaysia’s E&O Group and the team at Grey Singapore’s Yolk Interactive division. I enjoyed the regular visits to Kuala Lumpur and Penang to see through … Read more
Five Minutes of Tenderness
Reintroducing The Halia
I was asked to help produce a short filmclip to reintroduce The Halia as a uniquely Singaporean venue and reinforce its contribution to Singapore’s ever-evolving tourism and cultural scene so this was the result, produced in record time with the … Read more
Integrated Advertising Explained
This gem by BBR Saatchi & Saatchi, Tel Aviv, Israel pretty much sums up what it all means and how the power of one big idea can tie all the various streams of communication together. If you (like me) have trouble explaining … Read more